Reference no: EM132374957

Question

A SWOT analysis provides organizational strategists with key information and a realistic assessment and understanding of both the internal and external environments. This activity is important because a SWOT analysis is a useful tool in gathering information about the competitive environment to establish a grand strategy.

What part of a SWOT analysis does these best corresponds with?

Strengths

Opportunities

Weaknesses

Threats

• Word is that a new highway is being built in the next couple of years, making it easier to transport our products from the factory.
• The employees who work for us are highly skilled and leaders in their field.
• Management does not provide a big budget to support the world-class staff that work for the company.
• Our product is targeted to young professionals under 35 years of age. That group is growing.
• The R&D program at the company produces world-class products.
• There have been several up and coming companies that are beginning to enter our market space.
• The equipment the company owns is last generation and does not have the latest technology.
• The company uses a fair amount of short-term debt financed through the bank. Economic projections indicate that interest rates may rise in the future and credit will be more difficult to obtain.