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Purpose of Assignment
Students gain experience conducting an internal and external environmental analysis for their proposed new division and its business model. They will also gain valuable experience in conducting a SWOTT analysis for their proposed division.
Assignment Steps
Resources: Strategic Planning Outline and Week 3 textbook readings
1) Conduct an internal and external environmental analysis for your proposed new division and its business model.
2) Develop a SWOTT table summarizing your findings. Your environmental analysis should consider, at a minimum, the factors below.
3) Compose up to a 1,000-word synopsis in which you analyze relevant forces and trends from the list above. Your analysis must include the following:
Format your assignment consistent with APA guidelines.
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