Reference no: EM133772863
IS Strategy and Innovation
Objectives: Critically evaluate and apply models and techniques to analyze the strategic contribution of Information Systems to an organization.
Critically appraise the business value of Information Systems and formulate strategies and plans to meet business requirements.
Analyze internal and external dimensions of Information Systems strategic planning by applying appropriate theories and models.
Critically analyze the strategies, methods and approaches used by organizations to develop innovative solutions to support IT enabled business transformation.
Develop the professional skills and knowledge required to understand and lead innovation in a corporate environment.
Communicate effectively to a range of stakeholders the Information
Systems strategic planning principles, concepts and their application.
Instructions:
The objective of this assignment is to improve students' comprehension of information system strategies through the examination of a real-world case study. Working in groups of four, students will critically assess a selected case study, identify key information system strategies, and suggest improvements. This task entails students actively seeking information on their chosen case study, emphasizing challenges, successes, or transformations in implementing information system strategies, and subsequently presenting their findings to the class. The selection of case studies will operate on a first-come, first-served basis. Once a group chooses a case study, they are required to secure approval by emailing the lecturer to ensure uniqueness of the presentations.
Case Study Selection:
Each group is required to select a case study related to information system strategy from the following list.
Amazon's Digital Business Strategy: Analyze how Amazon uses information systems to optimize its supply chain, personalize customer experiences, and drive innovation in its digital services.
Tesla's Integration of Information Systems in Manufacturing: Explore how Tesla leverages information systems for smart manufacturing, real-time data analytics, and connectivity in its electric vehicles.
Target's Data Breach: Lessons in Information Security Strategy: Examine the Target data breach incident, focusing on the information security strategy before, during, and after the breach, and propose improvements.
Netflix's Content Recommendation Algorithm: Investigate how Netflix employs data analytics and machine learning algorithms to enhance user experience through personalized content recommendations.
The United States Census Bureau's Digital Transformation: Explore the challenges and successes of the U.S. Census Bureau in implementing digital technologies and information systems to conduct the decennial census.
IBM Watson at MD Anderson Cancer Center: Analyze the implementation of IBM Watson at MD Anderson for cancer treatment decision support, focusing on the integration of artificial intelligence in healthcare information systems.
Uber's Dynamic Pricing Algorithm: Investigate how Uber uses real-time data and dynamic pricing algorithms as part of its information system strategy to optimize ride-sharing services.
Airbnb's Platform Ecosystem: Explore how Airbnb's information system strategy supports the platform's ecosystem, including user experience, trust and safety, and host management.
The Digital Transformation of General Electric (GE): Examine how General Electric has embraced digital technologies and information systems to transform its business model, operations, and customer engagement.
Government Digital Transformation: The Estonia E-Government Case: Analyze Estonia's e-government initiatives, focusing on the integration of information systems to provide efficient public services and enhance citizen engagement.
Walmart's Supply Chain Management: Investigate how Walmart utilizes information systems for supply chain management, inventory optimization, and real-time data analytics to maintain its competitive edge.
Facebook's Social Network Data Monetization Strategy: Explore how Facebook monetizes user data through targeted advertising and other strategies, and examine the implications for user privacy and information security
Use legitimate sources of information to develop your presentations and use Holmes' adapted Harvard referencing and citation practices in your PowerPoint slides.
Structure of the presentation:
Introduction - Briefly introduce the chosen case study. Provide background information on the organization.
Problem Statement- Identify and articulate the main challenges or issues faced by the organization (before the strategic movement) in terms of its information system strategy. Explain why these challenges are significant.
Information System Strategy Analysis- Analyze the existing information system strategy employed by the organization. Identify key components of the strategy, such as technology infrastructure, data management, security measures, and strategic alignment with organizational goals. Evaluate the effectiveness of the current strategy in addressing the organization's challenges.
Recommendations: Propose recommendations for improving the information system strategy. Justify each recommendation based on the identified challenges and the analysis of the current strategy. Consider technological, organizational, and managerial aspects in your recommendations.
Conclusion - Summarize the key findings and recommendations.
Presentation:
Each group will present their analysis and recommendations to the class. The presentation should be well-structured, clear, and visually engaging.
Presentations should not exceed 10 minutes, allowing 2 minutes for questions and discussion.