Interesting discussion concerning consumer behavior

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Here is something to consider for interesting discussion concerning consumer behavior. There has always been controversy as to whether a company creates a need (or behavior) or whether it just taps into consumer desires. For example, can a company make you want something? Do you have to have some sort of problem recognition first? Or can they persuade you that you have a "problem" and therefore cre ate a need?

Reference no: EM132401794

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