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• Provide at least two pros and cons for each of these scenarios.
1. A supermarket was interested in determining its image. It dropped a short questionnaire into the grocery bag of each customer before putting in the groceries.
2. To assess the extent of its trade area, a shopping mall stationed interviewers in the parking lot every Monday and Friday evening. Interviewers walked up to persons after they had parked their cars and asked them for their zip codes.
3. To assess the popularity of a new movie, a major studio invited people to call a 900 number and vote yes, they would see it again, or no, they would not. Each caller was billed a two-dollar charge.
• Recommend one more research method that would be more effective than the one given for each scenario: supermarket, shopping mall, and major movie studio.
Discuss the roles that customers, competition and technology play in service innovation?
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Explain whether you think an autobiographical or fictional account by a slave (such as Phillis Wheatley and Olaudah Equiano) is more persuasive than a biographical or fictional account by a white author (such as John Gabriel Stedman or Aphra Behn).
In studying sociology there're two different schools of thought. The first is that the sociologist should study facts only, without the interference of personal interests or values.
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There is much debate about what determines sexual orientation? Many believe sexual orientation is biological in nature while others believe social experiences determine sexual orientation.
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