Reference no: EM132422134

Not assignment question

NL University is concerned on the service of its out-sourced catering service, namely speaking, the student canteen. The catering committee is reviewing the services provided by the contractor. The contract of the exiting contractor is to be renewed next year. The committee is gathering information concerning the service criteria to be included in the new contract. The information acquired may be used to help select a catering company from a list of potential catering service providers (including the existing one). In order to draw up the selection criteria and to serve the canteen users, the committee would like to gather feedback from the users of the student canteen. A survey is thought to be the best mean to generate the required information.

(a) Identify a goal of the survey that would be of interest to the catering committee. (Hints: this goal may affect your answer to (b) through (d).)

(b) Describe the target population and discuss the possible difficulties when collecting data from this population.

(c) Outline the sampling method that you would use to conduct this survey. This sampling method should be feasible and at the same time minimizing sampling error.

(d) Design the questionnaire with the following format.

Part A - 5 questions on personal information.

Part B - 5 questions on the target information. Note that these questions should be targeted to achieve the goal that was identified in (a).

(Important: in addition to the questions, answers for selection by the respondents are also expected.)