Reference no: EM132108905

Question: 1. Group discussion areas will be provided to facilitate interaction among group members. Along with their group, students will develop a marketing plan for a small business (either real or fictional). each group will submit a brief introduction (1-2 pages) for their chosen business for instructor approval

2. students will prepare a 4 page essay on the relationships and interdependencies between marketing another functional areas.

Need abstract, and references

3. Select a problem that a firm might have bringing out a new product or service and discuss how the firm could overcome that problem.

The required length for your original posting is 350 words

4. Part 1: Importance of Cash Generating cash is the ultimate responsibility for managers today. Cash and cash flow are considered the "life blood" of a business. How important has cash generation been for your current company or a prior employer? How is cash generation different from the concept of profit and loss (P&L) in accounting? Provide an example of how a company manages cash flow.

Part 2: Application of Concepts Based on the materials presented in chapter 4, discuss how the concepts presented in that chapter can be used in managerial decision making. Be specific and give examples based on your experience or research.