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Interactive personal training space

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Reference no: EM132811603

Mirror and iFit are competitors in the interactive personal training space. Mirror is owned by Lululemon and iFit by ICON Health and Fitness. These parent companies have very different portfolios of business.

Which company (Mirror or iFit) gains a greater competitive advantage from its corporate affiliation? Explain your answer in detail.

Reference no: EM132811603

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