Interactive communications between companies and customers

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Reference no: EM133181905

 

Can you please answer these questions as a few paragraph for each question?

 

  1. What kinds of problems can emerge if a firm doesn't communicate with environmentalists, the news media, and the local community? Do you know of any firms that aren't responsive to your community? What are the consequences?
  2. How often do you buy online? If you don't actually buy, do you use  the Internet to compare goods and prices? Do you or your friends take advantage of low prices on used goods on eBay or other online sites like Craigslist? Do you look at ads on the Internet? Do they seem to be effective?
  3. As interactive communications between companies and customers grow, do you think traditional advertising will grow or decline? What will be the effect of growth or decline on the price we pay for TV programs, newspapers, and magazines?
  4. How have blogging, podcasting, and social media affected other media you use, like newspapers or television? Do you read print newspapers now or do you get your news some other way? Do you watch programs on TV or on other devices? How has the more away from print and network television affected advertising?
  5.  In small groups, discuss whether you are purchasing more goods using brick-and-mortar stores or online and why. If you shop at brick-and-mortar stores, do you look up information online before buying goods and services? How helpful are such searches? Present your findings to the class.

Reference no: EM133181905

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