Reference no: EM133299513

As the influencer marketing industry grows increasingly overheated, with more and more brands getting onboard each quarter, new problems have emerged. A return to a less quantifiable era of influence may seem like a loss, but if anything, it's the opposite. While it appears to be a numbers game (the more followers you have, the more value you are giving to brands, and the higher is your charges), trust is unquantifiable. And perhaps in the absence of futile attempts to assess trust, non-definitive authenticity will reign once more.

1. Describe TWO specific ethical issues that emerged from interactions between businesses and social influencers.

2. Explain the moral dimensions of the Internet society that such issues you identified in question 5(a) portray. 

3. What are protective measures that can be applied to counter those issues? Explain.