Interacting with customers and potential customers

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Select an organization that you believe is significantly under-performing in terms of their social media and associated customer relationship management (CRM) strategies. Assume that you are a consultant to this organization. Next, provide a set of recommendations that you believe would improve their overall performance in this area. What kinds of things could this firm do to improve their performance in interacting with their customers and potential customers using internet and social media technologies? ( 900 words)

Reference no: EM132293295

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