Intensive short-term marketing campaign

Reference no: EM133622795

Question

The Marketing Director proposes an intensive short-term marketing campaign. Embarking upon this additional campaign will increase the fixed selling and marketing expenditure by £15,000. The Marketing Director predicts that this will boost sales for the coming year by 15%. In his view, this advertising campaign can also reinforce the strong brand image of the company.

Reference no: EM133622795

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