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Intensive marketing efforts prior

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The marketing department of StyleWheel Inc., a manufacturer of luxury cars, initiates intensive marketing efforts prior to the launch of a new model. Three months into the launch of the new model, the department decides to assess the short-term effects of its marketing activities. Which of the following is a reliable measure of performance for this purpose??

  • ?Shareholder value
  • ?Customer awareness
  • ?Perceived quality
  • ?Market share

Reference no: EM131613940

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