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Intensive distribution strategy

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According to the intensive distribution strategy, a consumer should not have to go beyond the nearest store to buy the product. answer the following: 

  • Which products are best suited for an intensive distribution strategy and why? 
  • Provide an example of a product you buy that is always available.
  • How does this influence your brand loyalty toward the product?
  • Discuss a situation when you went out of your way to buy a particular product. Why did you make such an effort to buy it? What are the lessons for marketing managers who sell products that consumers consider special?

Reference no: EM131595433

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