Reference no: EM133050577

Case Study 1

The CEO of a fictional pharmaceutical marketing company in India has positioned the company as the ethical alternative to its competitors, going as far as to change the company's tagline from "Health for everyone" to "Health with integrity." 

The company has a public ethical policy and has been transparent with its operations. So, when he learns that the firm's star salesperson who earned millions of dollars for the company, falsified the numbers on a recent report, the CEO must decide whether to fire him. Sales have been very difficult with the Covid-19 pandemic and people afraid to venture out in public and spend money. The salesman had created a sales matrix that had allowed sales to remain at peak levels during the difficult times however, sales was starting to increase as Covid-19 restrictions were being gradually increased. In fact, the company had gone public and applauded the salesman for his effort and was announcing him as Vice President for Sales and Marketing.

QUESTION 1: ANSWER ALL QUESTIONS

1. Outline the meaning of the term integrity in your own words and explain the need for integrity in business. Justify your answer.
2. Is firing the salesperson the right thing to do or should he be given a second chance? Explain your answer.
3. If the salesman is fired or resigns, who ethically owns the intellectual property rights for the Sales Matrix? Explain your answer.
4. What would be your ethical decision if you were the CEO? Explain which ethical theory you would use to justify your decision.