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Integrity is not measured on a scale-it is either present or it is not. You either have it and act ethically in all decisions and in all dealings, or you don't have it and act ethically sometimes, maybe most times, but not always. Of all the people in business, integrity and ethical behaviour is absolutely essential to marketing and marketers. Marketers are the face of the company and their behaviour reflects on the perception of the company as a whole. To most of the world, the marketer and the marketing message is the only contact the customer has with the company. It's essential, therefore, that you realize and remember that marketers must act ethically and retain integrity always. Marketers are not the hucksters of yore, the snake oil sales rep, the back-slapping, -have another drink and sign on the dotted line- folk-they are the problem solvers that recognize and solve a client's operating problem through the honest application of the marketer's product. There are three generally accepted rules for determining ethical behaviour. These are: Does the action respect the canons of virtue and justice to all parties? 1. (Aristotle's justice and virtue test.) Does the action respect the rights of the individuals involved? (Kant's rights 2. of all parties test.) Does the action optimize the common good or benefits of all constituents? 3. (Bentham's utilitarian ethics test.) Rushworth Kidder, founder and president of The Institute for Global Ethics, 1 suggests the following test. Does the action violate one of the five fundamental core values? These core values are: Compassion ? Fairness ? Honesty ? Responsibility ? Respect for others ? If it does not, then proceed with the action. And finally, if you need to ask, "Is this action ethical?" then it probably isn't.
If we sensed and attended equally to each stimulus in the world, the amount of information would be overwhelming. What sensory and perceptual processes help us to lessen the din?
Create a fact situation to illustrate the tort of negligence.
What kinds of recruiting challenges do organizations face?
Critically review any two of the following theories which have been used to study community attitudes towards tourism development. Use appropriate examples to illustrate your arguments Tourism Area Life Cycle
Mr. Johnson is a business manager for a large company. He has been ordered to pay $3,000 per month child support based on a net income of $6,000 per month.
Summarize methods and procedures for maintaining security and confidentiality in a law office.
What is the study of biomechanics? What type of setting is the most useful in biomechanical studies? What is the goal of biomechanics?
Think about what you might learn about yourself as a result of taking a self-assessment inventory in the area of vocational/career counseling/development at this stage of your life (age 52, white female, divorced, living in the U.S).
Anthropology- Explain how do these changes relate to immigration policies. Explain how are modern-day researchers such as Jensen and Rushton similar to Galton.
The cost of selling and producing and The special order would have no effect on total fixed costs.
Consider schizophrenia and major depression. Compare and contrast what is known (or at least hypothesized) about the following disease components. What is different and the same?
This solution gives a personal reason as to which personality tests are most intriguing to me and why. I chose the projective personality tests like the Rorschack Ink Blot test
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