Integration of consumer services between gojek and tokopedia

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Reference no: EM133148319

Please refer to the link below:

  • https://www.bloomberg.com/news/articles/2021-05-17/gojek-to-combine-with-tokopedia-to-create-indonesia-tech-giant
  • https://katadata-co-id.translate.goog/ariayudhistira/infografik/61c28ed68bb32/persaingan-dua-raksasa-e-commerce-di-indonesia?_x_tr_sl=id&_x_tr_tl=en&_x_tr_hl=en&_x_tr_pto=wapp

Tokopedia and Shopee are e-commerce companies that have successfully dominated the Indonesian market. However, Tokopedia had already become the "champion" of the Indonesian e-commerce business before Shopee entered Indonesia. 

Tokopedia has now joined forces with Gojek to form a new giant technology conglomerate called GoTo. One form of implementation of the merger of the two companies is the integration of consumer services between Gojek and Tokopedia. 

  1. As a foreign e-commerce company, Shopee's performance deserves appreciation for its success in capturing the Indonesian e-commerce segment in a short time. The key to their success lies in their courage to "slash prices" (so that the goods sold on Shopee are cheaper) and also use many "endorsers" to advertise their products. Of the two strategies, which strategy is stronger and contributes to high GMV (Gross Merchandise Value) and Shopee website visits? Included in the type of innovation is Shopee's "cut the price" strategy when viewed from the 4 types of innovation according to Bessant and Tidd?
  2. Why don't Tokopedia and Shopee sell their own products? Which generic business model category does Tokopedia and Shopee fall into when viewed from the 8 types of business models according to Bessant and Tid?

Reference no: EM133148319

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