Integrating social media into traditional marketing

Assignment Help Operation Management

Reference no: EM131372415

In your simulation this week, one item that you will be working on is advertising to include ad copy design, and media placement and ad frequency. To achieve penetration to your target markets, you must keep consistency but also differentiate your advertising campaigns to accommodate for individual market segments. Social media is a relative newcomer to the marketing and advertising toolbox and must be integrated carefully into the overall strategy and more importantly into the strategy for each target audience. Understanding how to measure the Return on Marketing Investment (ROMI) and incorporating this measurement process into your final plan will be important to the bottom line as well information that you will include report to your Board of Directors. Requirements In a 4-6 page APA formatted paper excluding text, diagrams, and other visual/oral aids as appropriate, you will prepare the following:

? Report on the leading edge trends in integrating social media into traditional marketing and advertising campaigns incorporating at least three academically credible sources.

? Create specific recommendations for incorporating social media into the market segments your company is targeting. Include the following in your response to achieve maximum points; company name, operating locations, product lines, product names, and customer segments.

? Discuss how you will measure the results of your recommendations.

Reference no: EM131372415

Questions Cloud

Describe the media outlet being pitched : Select a company to create a story that you wish to shop to a media outlet. Use the following guidelines:Provide a brief overview of the company.Describe the media outlet being pitched. Include information on its target audience (the media outlet mus..

Prepare themselves to avoid disruption to their businesses : There are several challenges facing managers in the 21st century. Describe in sufficient detail one of the major challenges facing America's managers and what companies can do to prepare themselves to avoid disruption to their businesses?

Code of ethics for nurses with interpretive statements : Silence Kills article. Code of Ethics for Nurses with Interpretive Statements. The Courageous Follower: Standing up to & for Our Leaders- Chapter 1 (followership theory)

Social and political conflict in california : In the postwar era, California became one of the top 10 economies in the world. Explain how/why this happened after 1945. Be sure to discuss at least two industries you believe are significant reasons for this strong economy.

Integrating social media into traditional marketing : In your simulation this week, one item that you will be working on is advertising to include ad copy design, and media placement and ad frequency. Report on the leading edge trends in integrating social media into traditional marketing and advertisin..

Note that the slider is not currently functional : The start should be zero, and the end should be the length of the music file. The MusicPlayer class has a get Length method. Note that the slider is not currently functional.

Describe military organization : Please describe military organization, classify the levels of management (top-middle), first-line and non-managerial) write about effectiveness and efficiency of this management. Minimum 600 words.

Are they a credible source for information : At a minimum, each student will be expected to post an original and thoughtful response to the DB question and contribute to the weekly dialogue by responding to at least two other posts, either the instructor's response to one of your posts, or p..

Versus the other modeling techniques covered in the course : Describe a current problem facing your department, organization, or industry that would indicate the need for simulation. What key factors of this business situation indicate the need for simulation (versus the other modeling techniques covered in th..

User Account

All Pages