Reference no: EM13858352

Instructions: please  post your  response   in as many words as  you like, with substantive  relevant postings, adding value to the discussion and demonstrating your understanding of the concepts.

Nordstrom

I  feel  that  the use  of  information  technology   for strategic purposes can be a  huge factor in the overall  success  of  a business. A  business that that  refuses  to keep up with the times will find itself left in the past. Sears  comes to mind when I think of a  business that hasn't done so well with keeping up with this. I remember  growing  up and hearing about  the sears catalog  and how  great it was, granted  this well before the time  where everyone had internet access at home. The concept of bringing the store to the home of the consumer was a great tool to make money back then just as much as it is now. The  new way of doing that is  through the use of information technology. While  doing some  research on this topic, I came across an article that was talking about the  company Nordstrom and how they use IT as part of their strategy   to continue to provide exceptional  customer service, which is the foundation of their business. This company uses IT so that sales associates can see what a customer has bought in the past and then this information is used to aid in the future shopping experiences. Another strategic use of IT would be the mobile application that allows customers to shop from anywhere. integrating mobile shopping with the social media app interest allows customers to see what is popular, which ultimately benefits both the customer and Nordstrom. Nowadays people have the internet  literally at their fingertips 24/7 and it is important to  strategically use information technology for a company to stay  viable.