Integrating marketing communications

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Reference no: EM131483854

Please read the journal publication, "Integrating Marketing Communications: New Findings, New Lessons, and New Ideas."

What are the research findings regarding the main effects of different media? Summarize.

Reference no: EM131483854

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Integrating marketing communications : Please read the journal publication, "Integrating Marketing Communications: New Findings, New Lessons, and New Ideas."

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