Integrated social responsibility into marketing strategy

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Reference no: EM132173872

1. Why do you think businesses are integrated social responsibility into their marketing strategy? Give an illustration.

2. (International Marketing) Discuss what research techniques and information organisations could use to select which new markets would be worth entering.

3. Critically evaluate at least TWO Theories of Internationalization and discuss how these theories might help businesses approach market entry considerations.

Reference no: EM132173872

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