Integrated relationship management and brand image

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Reference no: EM132241489

1. Explain the following of benefits of stores for consumers. (i)browsing (ii) touching and feeling products (iii) personal service (iv) cash and credit payment (v) Entertainment and social experience (v) immediate gratification (v) risk reduction

2. Explain the following effective ominichannel retailing (i) integrated relationship management (ii) brand image (iii) pricing (iv) supply chain.

3. Lately, you've noticed that the line at the service counter has grown unacceptably long and some customers are getting frustrated because this is a fast food restaurant. As the restaurant manager write a short problem-solving outline, outlining the problem and recommending a solution.

It identifies the problem.

It considers possible causes.

It considers possible solutions.

It analyzes or evaluates the solutions.

It draws conclusions before making a recommendation.

Reference no: EM132241489

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