Integrated products for customer relationship management

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Reference no: EM133784020

Question

EnoLog, a leader in enterprise software solutions, offers a suite of integrated products for customer relationship management (CRM), financial management, and supply chain logistics. The company has a loyal customer base with high retention rates due in part to superior customer service. The company's product suite is considered mission-critical and is also tightly integrated with other customer systems including accounting systems, e-commerce and marketing automation. Which competitive advantage does EnoLog primarily benefit from? Switching costs Economies of scale Network effects Product differentiation.

Reference no: EM133784020

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Integrated products for customer relationship management : EnoLog, a leader in enterprise software solutions, offers a suite of integrated products for customer relationship management

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