Integrated marketing strategy

Assignment Help Operation Management

Reference no: EM132912486

An Integrated Marketing Strategy

The Final Paper should demonstrate understanding of the reading assignments as well as the discussion points. The purpose of this assignment is to integrate the concepts studied in this course into a cohesive and comprehensive paper.

The Final Paper will be titled "An Integrated Marketing Strategy for ____." You will fill in the blank with an existing or a new brand name of your choice. The goal of the paper is to integrate theories and concepts from the textbook and readings into your own ideas to create specific marketing ideas to promote the brand (good or service) with a particular target market. Refer to the previous assignments completed in this course for insight on how to develop your Final Paper. You must

Provide an Overview/Executive Summary of the marketing strategy.

Describe the good or service and desired brand image.

Describe the target market, including buyer motivations, demographics, and psychographics.

Describe the overall marketing strategy, including positioning strategy versus competitors.

Describe a promotions and advertising campaign that includes a description of one advertisement.

Recommend and describe a Public Relations campaign.

Describe the use of an Internet marketing campaign, including web site and use of email.

Describe a direct marketing campaign, including Customer Relationship Management.

Reference no: EM132912486

Questions Cloud

Present distribution strategy for the product : The marketing for the company is Maybelline Summarize the marketing for the company you have been working on the past 5 weeks.

Decision-making modeling to leadership panel : Your data findings and decision-making modeling to the leadership panel for feedback prior to the stakeholder meeting presentation.

What are interest-based communities : What are "interest-based communities" and its business model? Provide one example.

General data protection regulation : The European Union legislation called the "General Data Protection Regulation" (GDPR) provides data privacy protections for consumers

Integrated marketing strategy : Describe the good or service and desired brand image. Describe the target market, including buyer motivations, demographics, and psychographics.

Major strategic decisions faced by three ventures : How should state and local taxes impact the results of the major strategic decisions faced by the three ventures as they start up the business?

Organizational development practitioner : In your evidence-based opinion, when acquiring the assistance of an Organizational Development practitioner

About the stakeholders of organization : A marketing campaign would not be successful without gathering sufficient data. What would you like to know about the stakeholders of the organization?

Brief description of current or intended industry : Brief description of your current or intended industry.

User Account

All Pages