Integrated marketing solution

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Reference no: EM13223043

"VISA Interactive Exercise" Please respond to the following:
•From the first e-Activity, choose a real global company, and select three to five (3-5) most important variables that should be included in the company's customer profile (i.e., demographics and psychographics for your chosen company). Next, provide a rationale for why you chose these variables for the customer profile.
Starbucks, Forbes has this company listed as #631 on its global high performance listing.
1. Integrated marketing solution
•From the first e-Activity, describe the target market for the company you chose. Provide a rationale for the response.

Reference no: EM13223043

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