Reference no: EM132211567
1. Which of the following has the lowest fixed costs?
Job shop
Flow shop
Continuous transformation process
Cellular production
2. According to an integrated marketing communications planning model, which of the following activities is best associated with the step "integrate and implement marketing communications strategies"?
a. Analyzing source, message, and channel factors
b. Purchasing media time and space
c. Establishing communication goals and objectives
d. Identifying niche market segments
e. Allocating tentative budgets
3. According to an integrated marketing communications planning model, which of the following activities is best associated with the step of "analysis of promotional program situation"?
a. Setting advertising objectives
b. Setting a tentative marketing communications budget
c. Developing selling roles and responsibilities
d. Purchasing media time and space
e. Analyzing consumer behavior
4. Which is the following is a primary variable defined in psychographic segmentation?
a. Education
b. Lifecycles
c. Gender
d. Life stage
e. Income
5. The _____ focuses on improving the foreign direct investment of developing countries.
International Bank for Reconstruction and Development
International Development Association
Multilateral Investment Guarantee Agency
International Finance Corporation
International Centr for Settlement of Investment Disputes
6. _____ refers to the price of one currency in terms of a second currency.
Spot rate
Trade deficit
Exchange rate
Currency strength
Bank reserve