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Integrated marketing communications perspective

Assignment Help Business Management
Reference no: EM133141260

First Exercise

Chapter 9 - Describe the integrated marketing communications perspective and comment on its usefulness to advertising professionals.

Second Exercise

Chapter 10 - Describe how social media and social networking are impacting advertising media decisions. Include how you are impacted by Social Media marketing.

Third Exercise -

When you are considering making a purchase of a product or a service, which marketing channel are you most influenced.

Attachment:- ADVERTISING AND PROMOTION.rar

Reference no: EM133141260

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