Integrated marketing communications mix of company

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Reference no: EM132152577

1. Personal Selling is an important technique used in the integrated marketing communications mix of a company. In what areas of skills and knowledge development, a consumer electronic retailer should train its sales people?

2. Private label brands now account for 1/4 products sold in US Supermarkets, drug chains, and mass merchandisers. What accounts for the popularity and growth of these products?

please write minimum 250 word and also mention the references.

3. Suppose that the president of a carpet manufacturing firm has asked you to look into the possibility of bypassing the firm's wholesalers (who sell to carpet, department, and furniture stores) and sell direct to these stores. What caution would you voice on this matter, and what type of information would you gather before making this decision?

Reference no: EM132152577

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