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The promotion mix (also known as the integrated marketing communications mix) consists of the various ways the firm communicates with its customers about its product offerings. These include personal selling, advertising, public relations and publicity, sales promotion, direct response and the like. Find an example of a company that you believe does a really good job of actually integrating these approaches to communications. What are things that make this company approach so successful?
A sum of money (S) will be received 10 years from now. Compounded at a 10% annual (or nominal) interest rate the Present Worth of this is $38.55. (a) What is S? (b) What would S be, if the money were compounded continuously? (c) What is the Equivalen..
The interest rate on the loan is 12%, with monthly compounding. How much is your family's monthly payment?
What are the economic stats of women in the workforce in 1940? explain yourself and make sure to cite your sources.
A random sample of 90 textbooks has a mean price of $100 and a standard deviation of $1450. Find a 92% confidence interval for the mean price of the textbooks.
The rate of annual deflation as applied to each box of kitchen gadgets over the remaining four-year period below which your venture will become unprofitable. Explain how you determined the rate
What critical value should be used to test the claim using a = 0.01?
A sportswriter wants to know how strongly the residents of Indianapolis, Indiana, support the local minor league baseball team, the Indianapolis Indians. He stands outside the stadium before a game and interviews the first 30 people who enter the sta..
long-run real interest rates are expected to increase. An accountant and an MBA student (who just finished his course of Managerial economics) were interviewed regarding the effect on the firm they both work at. Keeping all else constant their answer..
In a price leadership oligopoly model,
What was the impact on the supply and demand of labor on one sector of the labor market? Explain the factors that affected labor demand and labor supply in the chosen historical example.
Endowment effects. Surveys and experiments reveal that people sometimes demand much more to give up something that they have than they would be willing to pay to acquire it. To illustrate, contrast a situation in which people have an opportunity to “..
Which statement is true? The marginal cost curve is used to determine if a firm is operating at peak efficiency. A firm will always try to maximize its total revenue.
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