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Integrated Marketing Communications (IMC) Campaign Plan Topic Proposal Form: Due Week 1 Complete this form and submit it to the Week 1 Course Project: Topic Proposal Dropbox. Your instructor must approve your idea, and will give you feedback and suggestions if you need help. Begin by brainstorming and generating a list—you have several options when choosing a product or service for your IMC plan. Consider choosing a brand that you have a passion for or creating a new brand for a new company or a new brand for an existing company. Perhaps you would want to select a product extension of an existing product. You might consider a different approach to marketing an existing service—you may select a product or a service. You can target consumers or businesses. You may choose a product or service offered by your employer or your own business, or one from another organization. Ultimately, to maximize your learning experience, choose a product or service brand that you have an interest in. Make sure there is information available about the industry and target market of the brand that you have selected. Think about why this brand needs an IMC Campaign—or why the existing campaign needs to be changed—what problem are you solving? Your name: Identify and describe the selected brand.
Choose an article about a not-for-profit as it relates to the three elements that establish the presumption of reasonableness for a non-for profit organization. Address each of these three elements to include specific data, addressing conflict of ..
List the three categories of pricing objectives and then two specific strategies in each category that a marketer could implement to achieve those objectives.
Problem 6 Mark M. Upp has just been fired as the university bookstore manager for setting prices too low (only 20 percent above suggested retail). He is considering opening a competing bookstore near the campus, and he has begun an analysis of the si..
Minimal-spanning tree technique and Shortest-route technique
Each hour from 10 A.M. to 7 P.M., First National Bank of Gainesville receives checks and must eventually process them. Its goal is to process all checks the same day they are received.
Consolidated Stores is undergoing a unionization campaign. Prior to the union election, management states that the union is unnecessary to protect workers. Management also provides bonuses and wage increases to the workers during this period. Does th..
Chief Draper has noticed that the behavior of many of his officers reflects a lack of understanding of many basic criminal justice concepts. Last week, he received a complaint about a patrol officer with ten years of experience on the force.
All leaders need some degree of power to be effective, but more power is not always better.
Many talented programmers in the Seattle area do not have the requisite social or grooming skills to work closely with their busy and more formal managers. Bowers Employee Success Service teaches a four-hour class on grooming and dress-for-success. U..
In-Line Industries (ILI) produces recreational in-line skates. Demand is seasonal, peaking in the summer months. ILI has forecasted the following demand in pairs of skates for their most popular line of skates for the next 8 months: The company will ..
A machine is designed to fill bottles to between 16.01 and 15.98 ounces. Thirty samples of bottles filled by the machine were randomly selected from the process. The sample bottles yielded a mean (mu) of 15.99 and a standard deviation of 0.0025. Calc..
compare and contrast the strengths of the various organizational structures and explain which you feel you would work
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