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Integrated marketing communications at ogden publications

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Reference no: EM131056359

Please help me if you can, Watch the video, "Integrated Marketing Communications at Ogden Publications." Answer the following:

  • What are the challenges of maintaining a consistent look and feel across different media?
  • What are the editorial and design differences between a Web magazine and a print magazine?
  • What in-house marketing groups have to coordinate efforts to plan and execute Ogden's IMC campaigns and activities?

Reference no: EM131056359

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