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Integrated marketing communications

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1. Provide an example of how a healthcare organization uses different media to present a consistent message using integrated marketing communications (IMC). Who is their target, what is their message, and what media should they use?

2. In your opinion, what are the advantages and disadvantages of advertising on the radio, in magazines, on television, through direct marketing, and on the Internet?

3. Give an example of a healthcare organization's promotional strategy and how it gets consumers to select it, pay attention to it, and retain it as intended.

4. Give an example of the unique selling proposition for one of a known healthcare brands. What is your unique selling proposition?

5. Explain why companies might use different budgeting methods to set their promotional budgets.

6. Think about and provide examples of two different message strategies you've seen in commercials in the last year. Why do you think they were or were not effective?

7. As the manufacturer of medical devices, explain how you might plan to use both a push strategy and pull strategy.

8. What type of sales promotions do you feel are most effective for female population, 35-45 y.o., $50,000 average yearly income, living in Maryland?

Reference no: EM133169117

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