Integrated marketing communications

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Integrated Marketing Communications: You are the Executive Director of an advertising agency which has won a contract to design an advertisement for an anti-smoking campaign. a) Analyse the appropriateness of each of the four traditional response hierarchy models for a campaign to encourage people to stop smoking. b) Following the analysis, recommend which response hierarchy model you consider to be the most appropriate for the campaign. Justify your answer.

Reference no: EM131696740

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