Integrated marketing communication strategies

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Reference no: EM133168322

Search for and watch controversial commercials from Cheerios or Honey Maid.

Research one of these campaigns.

Write a paper that addresses the following questions: Include an intro and conclusion paragraph

What was the goal of the campaign?

Was the campaign a success? Why? Include the factors upon which you based your analysis.

Did any aspect of this campaign fall short? Why?

Did this campaign go viral? Explain.

Explain Integrated Marketing Communication (IMC) strategies, and describe how the company used them in the campaign?

Was the company able to replicate its success in subsequent campaigns?

Reference no: EM133168322

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