Integrated marketing communication strategies

Assignment Help Marketing Management

Reference no: EM132469079

Part 1: Integrated Marketing Communication Strategies (IMC)

Examine the integrated marketing communication (IMC) strategies of AirBnb.
Establish a significant global marketing campaign from your mentor company across multiple media (e.g., TV, print advertising, digital ads, social media ads, etc.).
Identify a campaign execution for at least four different types of media (at least one print and one digital).
Provide the URL link to the ad.
For each medium, provide a description of how its unique nature is being used to display the ad.
Explain what unifies the campaign across different media and makes it count as an IMC.
Identify another marketing communication activity from your mentor company other than advertising (e.g., PR, sales promotion, sponsorship, product placement, personal selling, direct marketing, etc.).
Describe in detail and provide a link to a visual component of the activity.
Compare it to the ad campaign you identified. Are they unified? Discuss one strength and one weakness of this marketing communication activity.

Part 2: Global Brands, Cultures and Advertisement

Select two advertisements for the same product and from the same medium but targeted for a different country (e.g., a magazine ad for Pepsi in the US and in China, both from same campaign or a digital ad banner for Colgate toothpaste in the UK and in Saudi Arabia). Include a copy of those advertisements in your work and provide a brief explanation of the ads.
Examine how these advertisements reflect the two cultures.
Discuss your position in the standardized vs. localized debate.
Explain what kind of appeal is used for the ads and if you would choose a different appeal for it. Provide your rationale.

Hint: To find ads, search the web, moat.com, or major advertising publications such as Adweek, for articles about your brand's ad campaign. Searching your company's YouTube channel, Twitter account, or other social media platforms for recurring ad messages would be helpful too.

The Integrated Marketing Communications assignment

Reference no: EM132469079

Questions Cloud

What impact convergence have on apple inc tax planning : What are the considerations regarding income taxes that Apple Inc. may encounter if it converged to IFRS, and what are 2 examples or areas

What impacts could difference have on disclosure requirement : What are the recognition and measurement differences currently existing between IFRS and U.S. GAAP, and what impacts could these differences have on disclosure

Develop a protected niche : Why is it so important for a retailer to develop a protected niche? What are ways that a retailer can avoid or minimize competing on price?

Improve on the current strategy or identify a new segment : Describe in detail a marketing strategy that you would recommend to the senior management team of the OLD NAVY as you try move the company forward.

Integrated marketing communication strategies : Part 1: Integrated Marketing Communication Strategies (IMC)

What would be a list of differences for US GAAP to IFRS : What would be a list of differences that you would expect to see on your income statement and your balance sheet after Apple Inc. converges from U.S. GAAP

Proportionate and disproportionate stratified sampling : What should the owners consider in making their decision? Is there something else they should consider?

What carter corporation return on common stockholders equity : Determine what the Carter Corporation's return on common stockholders' equity was? Carter Corporation had net income of $250,000

What strategies do small firms need to be successful : What will happen if a small firm enters a price war with a larger firm.

User Account

All Pages