Integrated marketing communication program

Assignment Help Marketing Management

Reference no: EM13937006

Write a report with content which can potentially later be used in an Integrated Marketing Communication program. Identify a specific marketing communication need or issue for a new product / an existing product / a corporate identity. Choose a product / identity in your own organisation or in an organisation you know well (in your local or regional area). Then work out how to fulfill the need or resolve the issue using marketing communication concepts. In your report make sure to: o Evaluate of the current market situation; o Identify objectives of this communication program; o Develop an Integrated Marketing Communication program using at least two of the tools (e.g. advertising, direct marketing, digital marketing, sales promotion, PR, personal selling) o A tentative budget and justification for the cost for your proposed campaign. o Explain how you will monitor, evaluate and control the IMC program. Reference lists for AIB assignments / projects normally contain the following number of relevant references from different sources: 10 (for MBA assignments). All references must be from credible sources such as books, industry related journals, magazines, company documents and recent academic articles.

Reference no: EM13937006

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