Integrated marketing communication problem

Reference no: EM13283284

Integrated Marketing Communication" Please respond to the following:

Evaluate overall how politicians engaged in the 2008 or 2012 Presidential campaign have integrated their marketing message. Then, evaluate one specific candidate of your choice.

Pick a product which has experienced a failing promotional campaign. (Be sure the failure is due to a bad promotional campaign rather than a failed product, i.e. New Coke or IBM%u2019s PC Jr.). Analyze why the promotion failed and recommend how it could be fixed if that same promotion was to be recycled this year.

Reference no: EM13283284

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