Integrated marketing communication

Assignment Help Business Management
Reference no: EM133078040

Section 1. Introduction to Sales

1. The rapidly changing environment means organizations must change to maintain market relevance. The sales organization within a business must, therefore, evolve. Identify and explain forces which have impacted change in B2B sales; examine the changes effected.

Section 2. Personal Selling and The Sales Management Process

2. Explain the role of sales in IMC (integrated marketing communication)

Outcomes

Understand the sales management function as part of the overall company strategy and the processes involved in go-to-market activities Describe and analyze the importance of personal selling as part of IMC.

Describe and analyze the different stages of the personal selling process and its participants.

Reference no: EM133078040

Questions Cloud

Standard leadership organization : A description of the servant leadership principles or values that are explicitly or implicitly apparent in the vision and mission statements of the organization
Describe regulatory trends in the health care industry : How are health care laws created? Describe regulatory trends in the health care industry.
Company stock to another company within same industry : Compare this company's stock to another company within the same industry. How does the stock compare in terms of price and activity? Explain.
Union leaflet urging employees to sign authorization card : Suppose a coworker just brought you a union leaflet urging employees to sign an authorization card. What questions would you ask of the union supporter?
Integrated marketing communication : Rapidly changing environment means organizations must change to maintain market relevance. Explain the role of sales in IMC (integrated marketing communication)
New supervisor training on performance evaluations : Explain the benefits of using performance evaluations. Assess the existing performance evaluation used in the organization.
Enforceable contract between ed and fran : Is there an enforceable contract between Ed and Fran? Why or why not? If there is a contract, what type of contract and how was it formed, specifically?
Role and overall objectives of financial management : Explain the role and overall objectives of Financial Management. Utilize financial analysis techniques to evaluate company performance.
About the impact of legal risks-medical malpractice claims : Healthcare stakeholders disagree about the impact of legal risks, medical malpractice claims, tort reform,

Reviews

Write a Review

Business Management Questions & Answers

  Tangible investment in a strategic relationship

Which of the following is best described by tangible investment in a strategic relationship?

  Evaluating and reinforcing organization development

Providing useful implementation and evaluation feedback involves two activities: selecting the appropriate variables and designing good measures of them.

  Topic of green purchasing

Write notes on the topic of green purchasing clearly showing all the concepts under it. let me know if you can handle this question please

  Think about the welfare of consumers

This question allows you to evaluate how to think about the welfare of consumers. Assume a consumer's welfare is driven by what he/she consumes.

  What is reframing

What is reframing and how can it help clients explore their challenges, strengths and understanding of their own circumstances?

  Advantages and disadvantages of business continuity planning

Write a 3-5 page report focusing on the advantages and disadvantages of Business Continuity Planning in a financial organization under the Incident Command System.

  Explain why were these particular factors selected

Explain Why were these particular factors selected? Why are they important in accessing the success of the company? (2-3 pages)

  What should be the guaranteed delivery time on all packages

Express Courier Service has found that the delivery time for packages is normally distributed, with mean 14 hours and standard deviation 2 hours.

  List the six parts of a good business email

Mahida just got a new job and her boss asked her write important business email to the area manager of the company.

  Creating objects for the garden naturally database

Problem: Garden Naturally is a company that provides products for the organic gardening community. Sales representatives are responsible for selling to distribu

  Why do we care about monopoly

Why do we care about monopoly? From a social welfare standpoint, which is worse: a perfectly-price-discriminating monopoly or a "regular" monopoly? Why?

  Produce a professional business report

It is up to you to produce a professional business report with references (APA or Harvard Style) relying on various industry, company, country

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd