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Integrated marketing communication

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Reference no: EM133053672

1. Is it expected for entrepreneurial enterprises to utilize several or varied promotional tools if integrated marketing communication (IMC) employs a mix of promotional materials? What is your reasoning?

2. In this time of the pandemic, which selling media platform (Shopee, Lazada, or Facebook Marketplace) should entrepreneurial enterprises use? Why?

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Reference no: EM133053672

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