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Discussion board question: Integrated marketing communication
You are developing an IMC plan that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories.(This is of course in light of recent issues that have been in the media regarding deaths and unsafe workplaces.)
Explain what appeals would you use and why? What would you avoid.
Please compare and contrast economic, market, and relevancy value.
Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..
Discuss the eight elements of the services marketing mix of United Overseas Bank
Analyse and determine the relationship between Organisational Strategy and HRM.
Evaluate sources of information, methods of collection and analysis suitable for international marketing. Critically compare and contrast strategies for export, international and transnational marketing.
The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..
Demonstrate the use of analytical tools to monitor the progress and the effect of change
Case study: Downsizing at St Bedes
Prepare a marketing plan for one or two new products in your own business and/or another business in your country or region with which you are familiar.
Promotion strategies of the one's own developed website
The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.
Professional business report on Global Marketing
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