Reference no: EM133719637

Marketing Research

Task/assessment brief:
Write an individual assignment of up to 1000 words.
Conduct a focused analysis on the role and integration of digital and traditional market research methods in contemporary marketing practices. Your discussion should centre on the advantages, challenges, and practical applications of these integrated methods in a dynamic marketing environment.
This assignment aims to explore and evaluate the integration of digital and traditional market research methods in modern marketing. Your task is to critically assess how these integrated methods contribute to effective marketing strategies and decision-making processes.

Choose a real-world case from the consumer electronics industry where a company successfully integrated digital and traditional market research methods. If opting for a hypothetical scenario, create a realistic situation that a consumer electronics company might face.
Requirements:
Integrated Market Research Methods by the company (20 marks; 200 words)
Briefly describe the key characteristics of both digital and traditional market research methods.
Explain why these particular methods were chosen and how they complement each other.
Role in Marketing Decision-Making (10 marks; 100 words)
Analyse how integrated market research methods support marketing decision-making processes.
Challenges and Opportunities (20 marks; 200 words)
Identify the main challenges faced when integrating digital and traditional market research methods for the chosen company.
Discuss the opportunities that this integration presents to marketers in understanding and responding to market dynamics.
Implementation (40 marks; 450 words)
Describe how the company implemented these methods.
Discuss the process of collecting and analysing data, highlighting any unique or innovative approaches.
Conclusion (10 marks; 50 words)
Reference: use Harvard referencing Style (minimum of 5 references).