Integrated farm-to-fork business model

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Reference no: EM133615362

Question

Hiten was contemplating the future strategy for the collection centre and retail outlets, with FVV's vision statement as the focal point. The prime concern was to identify and deploy practices that resulted in reduced wastage, thereby reducing the incidental procurement cost and achieving better business margins. Although the fixed cost of setting up the collection centre had been quite high, Hiten had anticipated that the centre
would lead to a major reduction in fresh produce wastage-but the wastage was still significant. How should VV decide on the optimal purchase quantity? As this question reeled in Hiten's mind, he looked over the purchase price and retail sales report for cauliflower, which had seen significant wastage during April and May 2015 (see Exhibits 6, 7A, and 7B). The margin received by farmers relative to the actual consumer purchase price was substantially lower because of several handoffs in the distribution process (see Exhibit 8). Hiten had always believed there was a strong need to improve the profit margins of the farmers, and he wanted to make a difference through his integrated farm-to-fork business model.

Reference no: EM133615362

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