Reference no: EM132845211

Case: THE EXTERNAL ENVIRONMENT, INTERNAL PROFILE, AND SWOT

Assignment Overview

Remember that the Case in this course is an ongoing exercise, meaning that we will be taking an intensive look at one company over the course of our four modules. This session, we will be conducting a strategic analysis of Pepsico.

The outcome of this Case is to use a completed external and internal analysis of Pepsico in the completion of a SWOT.

Case Assignment
In a 7- to 10-page APA Format paper with header and page #, integrate your external and internal company analysis, completing a formal company SWOT.

Keys to the Assignment

• Step 1: Perform research, andcomplete an industry analysis using each of the Five Forces in Porter's model.Support your analysis with current financial, operational, and marketing data.
• Step 2: Complete your external analysis using each of the four elements in the PEST analysis. When considering economic data, use the most current data you can find.
• Step 3: Write up the results of your external analysis, and be sure to label the impact of each of the Five Forces as high, moderate, or low. Taken together, the Five Forces analysis and the PEST analysis should lead to conclusions about the overall opportunities and threats facing Pepsico as revealed by your research. All data and factual information that you report in your Five Forces and PEST analysis must be properly cited using APA style.
• Step 4: Conduct a critical and thorough internal analysis of Pepsico, assessing as many of the company's keyinternal strengths and weaknesses as you can. Consider the 1. operations, 2. customer service, 3. finance, 4. human resources management, and 5. marketing functions. See the following website, as it will help you decide which strengths and weaknesses you might wish to evaluate: (Provided as an attachment for your usage)
• Step 5: Discuss the results of your internal analysis, including your conclusions concerning the strengths and weaknesses facing Pepsico.
• Step 6: Synthesize your internal analysis with your external environmental analysis, formulating a complete SWOT analysis. Provide a SWOT diagram (include as an Appendix - not as part of the written analysis) in which you show - in each of the four quadrants - the most important 3-4 company strengths, weaknesses, opportunities, and threats. Each of these should be discussed thoroughly within your written analysis.
• Based on your SWOT, give very specific and informed recommendations as to what the company should do. Give your overall analysis-does the company have more strengths than weaknesses? More weaknesses than strengths? Whatever you decide, you need to recommend (with strong, convincing support) what you believe should be the company's strategy - in response to your collective assessment of the organization's strengths, weaknesses, opportunities, and threats. You must demonstrate evidence of critical thinking - do not simply restate facts you have learned about the company. Interpret the data and factual information you have found instead.
• Step 7: Consider the Case as a formal business report that you are developing for the Board of Directors and CEO as Pepsico's external consultant. This is a professional document. Follow the format below:
• Executive summary: This is a synopsis of the main points, conclusions and recommendations made in the longer report.
• Introduction: State the main purpose of the paper, what you hope to accomplish, and how you will go about doing it in a thesis statement.
• Main Body: The "meat" of the paper. Put great emphasize on the analysis, not just description. Delineate separate topics or sections with section headings.
• Conclusion: Summarize your paper in the light of your thesis statement.

I am providing all "necessary" resource documents.
- PepsiCo Annual report
- Food and beverage industry reports
- Swot analysis information and spreadsheet
- PepsiCo Global Code of Conduct

Attachment:- Case Instructions.rar