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Integrate principles of ethics and integrity

Assignment Help Marketing Management
Reference no: EM131918501

Question: Activity Context: This assignment helps you develop the skills to master the following program outcomes:

• Apply foundational knowledge and an understanding of business systems, processes, and technology within and across core disciplines.

• Integrate information across disciplines and from differing perspectives.

• Think critically and analytically to provide evidence-based solutions to business challenges and opportunities.

• Apply innovative, strategic, and sustainable approaches to business practice and planning.

• Lead and collaborate in virtual, global, and culturally diverse environments.

• Integrate principles of ethics and integrity into business decisions.

• Communicate clearly and effectively in a business environment.

Revisit the MBA6900 Course Alignment Map to review how all activities assist you in achieving your overall program outcomes.

Activity Instruction: For this assignment, submit your final Capstone Project and Presentation. See the MBA Capstone Project Guidelines for complete information about requirements. Be sure to incorporate instructor feedback and review your paper for writing errors and APA format prior to submission. Also, review the Capstone Project and Presentation Scoring Guide to self-assess your work prior to submission to ensure you are meeting expectations for demonstrating your program outcomes.

Remember the following:

• Include an executive summary following your cover page.

• Your project must be a minimum of 20 pages, double-spaced, not including cover page, abstract, table of contents, references, and any appendices.

STRATEGIC ANALYSIS FOR JETBLUE AIRWAYS

A. Introduction

i. The company and the industry background

a) Company history

b) Company organization structure and its competition

ii. Strategic statements of the company

a) Mission statement

b) Vision statement

c) Core values of JetBlue

iii. JetBlue airways innovative business strategies

a) Re-evaluation of asset management to reduce costs and capacity

b) Use of new technology as a customer oriented approach

B. Financial overview of JetBlue Airways

i. Operating revenue of the company and the way to enhance rapid growth

ii. Initiative undertaken by the company's management to curb slow growth

iii. JetBlue initial Public offering process and its advantages

C. JetBlue business analysis

i. SWOT analysis

ii. Horizontal and vertical analysis

iii. PESTEL analysis

iv. Recommendations

v. Conclusion

Reference no: EM131918501

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