Reference no: EM131171781

Social Responsibility

 

Social media monitoring may be considered an integral component of social media strategies because it gives marketers the ability to discover public conversations about their brands and, if necessary, respond to posters directly or to their posts. Opponents of monitoring define it as spying and intolerable invasions of privacy.

Because of privacy scandals in 2010 surrounding Facebook and Google, the public in general is extremely sensitive to privacy. Privacy advocates were angered by the 'outright spying' There are also fears that the software will be used to spam customers with sales pitches and advertising, or be used by political parties to exert pressure or control.

Is it ethical for a company to engage in social media and email monitoring?

Once you have posted your response into the Message field on the forum, your next step is to peruse the postings of your fellow classmates. See the SBT Discussion Rubric for how you will be evaluated for this activity.

Use the subject line as an advanced organizer to allow your classmates and the instructor to have some idea of what you're posting is about, for example a subject line "response to discussion question" is not appropriate. Your responses to fellow students should contain substance, should be more than just opinion, and must go beyond a simple agreement or disagreement.

Initial posts should be at least 150 words in length. Reply posts should be at least 50 words in length.

Compose your work using a word processor and save it, as a Plain Text or an .rtf, to your computer. When you're ready to make your initial posting, please click on the "Create Thread" button and copy/paste the text from your document into the message field. Be sure to check your work and correct any spelling or grammatical errors before you post it.

Discussions are worth 20% of the final grade. Review the SBT Discussion Rubric located in the "Start Here" section of the course for more information on grading criteria.