Reference no: EM132822925

INT 640 PESTEL Analysis - Southern New Hampshire University

Select - Belgium and the company is Dunkin'' Donuts

Overview: For this activity, you will conduct a political, economic, social, technological, environmental, and legal (PESTEL) analysis to inform the strategic marketing planning process.

Background: PESTEL analysis is a strategic framework for assessing macroenvironmental factors possibly impacting a business. These external factors are outside the control of a business and can be characterized at the local, national, regional, or global levels. The importance of these factors often varies according to the industry segment and, at times, product line. An effective PESTEL analysis isolates and prioritizes the most similar and significant factors impacting the firm's competitiveness and financial performance. Therefore, a PESTEL analysis should typically identify 4-8 critical factors that executive readers must understand.

These factors represent either opportunities or threats to your industry or business within the context of a strengths, weaknesses, opportunities, and threats (SWOT) analysis for your chosen company.

Prompt: Considering your final project's company, industry, and foreign target country, use the suggested resources listed in the Company Dossiers document to complete the PESTEL Analysis Template. Your identification of the critical macroenvironmental factors impacting your foreign expansion opportunity will contribute to your upcoming Milestone One analysis in Module Three and inform all aspects of your strategic marketing planning process. If you have more data to record for your future use, please include it in the appendix section.

To complete this assignment, you will complete a table for each PESTEL category. This includes identifying and characterizing at least four macroenvironmental factors relevant for your company, industry, and foreign target country. You will also categorize each according to their strategic importance, likelihood of occurrence, and time scale and briefly describe your rationale for including it. After you have completed the table, write a brief summary that evaluates the category as a whole for opportunities and risks. Your summary should indicate whether the category is favorable or unfavorable.

I. For the Political category:
a) Complete the table, including factors, categorization, and rationale.
b) Evaluate the Political category as a whole.
II. For the Economic category:
a) Complete the table, including factors, categorization, and rationale.
b) Evaluate the Economic category as a whole.
III. For the Social category:
a) Complete the table, including factors, categorization, and rationale.
b) Evaluate the Social category as a whole.
IV. For the Technology category:
a) Complete the table, including factors, categorization, and rationale.
b) Evaluate the Technology category as a whole.
V. For the Legal category:
a) Complete the table, including factors, categorization, and rationale.
b) Evaluate the Legal category as a whole.

VI. For the Environmental category:
a) Complete the table, including factors, categorization, and rationale.
b) Evaluate the Environmental category as a whole.

Attachment:- PESTEL Analysis.rar