Instant coffee brand to be called max-caff

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Reference no: EM132209317

The Maximum Company has invented an extra-strength, instant coffee brand to be called “Max-Caff” and positioned to be stronger tasting than any competing brands. Design a taste test experiment that compares Max-Caff to the two leading instant coffee brands to determine which brand consumers consider to taste the strongest. Identify the independent and dependent variable(s) in your experiment. Indicate how the experiment is to be conducted, and assess the internal and external validity of your experiment.

Reference no: EM132209317

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