Innovative product exterior is part of the products

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Reference no: EM13845636

Samsung has made a very slim, very aesthetically pleasing phone that it sells through Sprint and other mobile communications providers. The phone has enough flash memory to store and play 500 songs in its MP3 player. It has built-in software that allows users to load their own music or other sound segments as ringtones. It has a finder feature for when it is misplaced. As far as the marketing people at Samsung can tell, the phone meets and exceeds every potential user’s expectation for what a phone should be.

The Samsung phone will come encased in scratchproof shiny plastic, similar to how Apple’s iPod exteriors are. This interesting choice will attract more attention in a marketplace where most phones are in metallic or dull plastic finishes. This innovative product exterior is part of the product’s __________.

a. features

b. form

c. performance quality

d. durability

Reference no: EM13845636

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