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Innovative new product proposal

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Reference no: EM13840951

Components of the sport marketing plan proposal should include, but not limited to, the following:

• A title page

• Table of contents and a list of exhibits (flyers, photos, diagrams, etc.)

• A detail description of your product (should include dimensions, specification such as weight, package, etc.)

• General market analysis (e.g., the SWOT analysis)

• The new product (attributes of your product) analysis and positioning relative to others

• Budgeting (including break-even analysis)

• Brief financial analysis and forecast for the period of the first 6 months

• Marketing objectives

• Marketing mix decisions

• Segmentation (e.g., demographics of the target consumers)

• Marketing strategies selected

• Implementation procedures with timetables

• Figure/Diagram/Photo of the sport product

• References

• Appendices (newsletter, advertisement, etc.)

Reference no: EM13840951

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