Reference no: EM133555415

Dell Computer is known as one of the world's most innovative and successful computer manufacturers. From humble origins in 1983 they have grown to become one of the leading players in the global computer (and related products) manufacturing sector. A large part of their success is predicated on their highly effective management of the supply chain and more specifically, their inventory management systems. Dell was the pioneer of computer sales direct to consumers, cutting out any middlemen (disintermediation), and using telephone and online tools for making customized "make-to-order" or pulling demand computers, and receiving the customer payment before starting any manufacturing. In more recent years they added to this direct-shipment model to also choose specific retailers/channels to sell standardized, non-customized popular PC packages on a "make-to-stock" or pushing demand inventory into the channel/retailers.

After researching Dell's supply chain/inventory system online, prepare authored post answering the following questions:

1. What are the supply chain-related fundamental reasons for Dell's success?

2. What should; Dell do next to maintain its competitive advantage? Isa its business model still viable?